Online shopping is great, but it is still difficult for people to imagine how clothing will fit them. This is the exact hurdle that Google plans to overcome with its new feature “Try it on”, which was introduced during Google I/O 2025. As a part of Google’s AI Mode, this tool allows users to envision how different outfits would realistically look on them, increasing accuracy in virtual shopping. The feature which uses advanced generative AI is already a subject of discussion in technology and social network circles.
What Is Google’s “Try It On” Feature?
“Try it on” is an innovative feature of Google that leverages AI to enhance virtual clothing try-ons for the users. The results are tuned for specific body dimensions, posture, and realistic fabric draping, which is a significant improvement over prior outdated and unconvincing attempts by other applications.
Technology Behind the Feature
– Utilises a custom version of Imagen, Google’s proprietary generative AI model
– Understands body dimensions, depth, and fabric behaviour
– Renders hyper-realistic visuals that simulate real-world clothing appearance
This combination enables a seamless experience where users look like they are actually wearing the chosen garment, making online fashion purchases more reliable.
How to Use Google’s “Try It On” Tool
Restrictions have been placed by Google on the usage of the “Try It On” tool as available exclusively for users in the United States. Other international users can also test the feature using a VPN. In this section, we include very procedural instructions on how to carry out the steps once access has been gained:
Step-by-Step Guide
1. Open the Google app on your Android device.
2. Tap the beaker icon at the top-left corner to access experimental features.
3. Scroll to the “Try things on virtually” section.
4. Tap on “Try things on”.
5. Browse different clothing styles and select one to try.
6. Upload a full-length, unobstructed photo of yourself.
7. Wait a few moments for the AI to render your look.
Once completed, the AI-generated image will display how the clothing fits your body. You can try multiple looks from Google’s extensive shopping catalogue, although not all items currently support the feature.
Early Reactions and User Feedback
This feature was only recently launched but has already garnered a lot of attention. Users on X (earlier known as Twitter) have shared their thoughts, where some of them seem to be taken back by how realistic and practical it is. Some people suggest that it could change the way people purchase clothes online. MKBHD, the well-known tech reviewer also mentioned it and in particular noted its usefulness, but also brought some issues relating to privacy and its misuse.
Privacy Concerns and Potential Misuse
While “Try it on” offers an exciting leap forward in e-commerce, it doesn’t come without drawbacks:
– Privacy Risks: Users must upload full-body photos, which may raise security concerns.
– Potential for Misuse: The tool can be used with anyone’s photo, raising ethical issues around consent and digital manipulation.
These issues expose the boundaries that still need to be addressed as this technology advances, even though Google keeps the user’s pictures locked safely within the tool for future access.
Final Thoughts
The integration of AI with day-to-day life escalates with Google’s “Try it on” feature, which is an impressive development. It solves a prevalent issue related to online shopping and demonstrates the advancements in generative AI. Despite the privacy and ethical issues that still need to be dealt with, it has the potential to change the online shopping experience profoundly. It could very well revolutionise the standard fashion retail shopping experience as technology advances.
